7 apps to help you build a successful Startup

An entrepreneur running a startup is like a lone warrior fighting thousands of battles every day. Unlike a grown-up business, startups do not have the luxury of having hundreds of employees taking care of multiple tasks. Thanks to the age of the internet that we live in, help is only one click away.

As a great teacher once said to one of his students (read Prof. Dumbledore and Harry potter here): “you will find that help will always be given at Hogwarts to those who ask for it.” Similarly, help is always available for you, if you know what you want and where to find it.

In this article, we have come up with options of business tools that can help your startup to grow — without leaving a dent in your pocket. Let’s start:


So if you are an entrepreneur who wants to have feedback on their product or idea from a community of your fellow startup owners, Betalist provides that platform to you.

Cost: Free, paid option is also available if you do not want to wait for two months to feature on the website.

Alternatives: Product Hunt


Upwork connects businesses with proven professionals to work on projects from web and mobile app development to SEO, social media marketing, content writing, graphic design, admin help and thousands of other projects. It has one of the largest networks of independent professionals that your startup can take advantage of.

Cost: Free for recruiters, as it charges money from freelancers.

Alternative: Freelancer, Fiverr


When sending messages through emails feels more formal and detailed and communicating through messaging apps like Whatsapp distracts you from your work, Slack brings all your work communication in one place via real-time messaging.

Slack allows you to set up channels and groups to have your workspace communicate around topics to avoid distractions.

Cost: Based on your team size, free for small team size.

Alternative: Discord, Microsoft teams


Asana allows you to bring your team’s work together in a shared place. It organizes works around teams, so everyone knows what to do. You can set priority for the tasks and set the timeline for the task completion.

A project management tool like this saves a lot of time on planning projects as it maps out all the important steps and sets up a hierarchy of tasks for efficient and effective completion.

Cost: The basic plan of Asana is free for teams having up to 15 members.

Alternatives: Trello, Basecamp


MailChimp allows you to prepare your emails in advance and schedule them to be sent on particular days at particular times. It is super-friendly and has been designed for non-technical people so that anyone can send professional-looking emails.

You can see exactly who opened your emails and how many times. You can see which links were clicked the most. You can tell what time of day was the most popular. And you can even find out where in the world your readers are located. This gives you great insight into how your email marketing is performing and where you might need to improve.

Cost: Free for up to 2000 contacts.

Alternatives: ActiveCampaign, AWeber


But handling multiple social media accounts eats up a lot of your valuable time. Buffer lets you create and schedule your content when you have time and posts it on your behalf according to the schedule you have set.

Buffer allow you to manage all your social media accounts in one place, therefore saves a lot of time. Buffer’s analytic tool will also evaluate your posts to deduce the best possible times to share your content. It also allows you to collaborate with your team, which is beneficial in case tasks are divided among multiple people.

Cost: Free for one user, up to 10 scheduled posts and 3 social media channels

Alternative: Hootsuite, SocialPilot


Canva is a drag and drops graphic design tool that comes loaded with hundreds of templates, texts and styles to chose from. Using the templates saves a lot of time as you do not have to start from scratch and you get a high-quality design as the result.

Even if you are a person who has never designed anything in your life, Canva’s simple to use features makes it super easy for you to use.

Cost: Basic version is available for free.

Alternatives: Crello, Stencil

We hope that the tools we have mentioned will help you grow your business, in one way or another. You probably won’t need every tool right away or not that all these tools will fulfil all your needs. You should pick a tool that improves your work efficiency, save your time and money or simply allows you to automate your work.

Just keep in mind, even if you are fighting alone, help is always available for you.

Originally published at https://shaktipreneurs.org.

Shakti-The Empathy Project or STEP is an incubation program for women-led early-stage startups creating social impact.