An entrepreneur running a startup is like a lone warrior fighting thousands of battles every day. Unlike a grown-up business, startups do not have the luxury of having hundreds of employees taking care of multiple tasks. Thanks to the age of the internet that we live in, help is only one click away.
As a great teacher once said to one of his students (read Prof. Dumbledore and Harry potter here): “you will find that help will always be given at Hogwarts to those who ask for it.” Similarly, help is always available for you, if you know what you want and where to find it.
In this article, we have come up with options of business tools that can help your startup to grow — without leaving a dent in your pocket. Let’s start:
A pre-launch traction system to showcase your startup idea in the community of business enthusiasts and get valuable feedback from them. is a website that showcases new and innovative startups each day. It is specifically built for those startups who are about to launch and therefore not public.
So if you are an entrepreneur who wants to have feedback on their product or idea from a community of your fellow startup owners, Betalist provides that platform to you.
Cost: Free, paid option is also available if you do not want to wait for two months to feature on the website.
Alternatives: Product Hunt
As an entrepreneur, there are always multiple tasks for which you need the help of a professional. If you are not in a situation to hire a permanent employee, you can always get help from freelancers.
Upwork connects businesses with proven professionals to work on projects from web and mobile app development to SEO, social media marketing, content writing, graphic design, admin help and thousands of other projects. It has one of the largest networks of independent professionals that your startup can take advantage of.
Cost: Free for recruiters, as it charges money from freelancers.
“Communication is key to your team’s success”. We all have heard that often used cliche quote. And business communication is becoming more important when most of us are working remotely.
When sending messages through emails feels more formal and detailed and communicating through messaging apps like Whatsapp distracts you from your work, Slack brings all your work communication in one place via real-time messaging.
Slack allows you to set up channels and groups to have your workspace communicate around topics to avoid distractions.
Cost: Based on your team size, free for small team size.
As your startup starts growing and you hire more and more people, distributing tasks among them and managing projects can be challenging.
Asana allows you to bring your team’s work together in a shared place. It organizes works around teams, so everyone knows what to do. You can set priority for the tasks and set the timeline for the task completion.
A project management tool like this saves a lot of time on planning projects as it maps out all the important steps and sets up a hierarchy of tasks for efficient and effective completion.
Cost: The basic plan of Asana is free for teams having up to 15 members.
Email marketing is a great way to grow a list of interested and loyal users/customers. It enables you to send targeted messages to your audience and allows them to receive the information they want. And you don’t need a marketing degree to do that.
MailChimp allows you to prepare your emails in advance and schedule them to be sent on particular days at particular times. It is super-friendly and has been designed for non-technical people so that anyone can send professional-looking emails.
You can see exactly who opened your emails and how many times. You can see which links were clicked the most. You can tell what time of day was the most popular. And you can even find out where in the world your readers are located. This gives you great insight into how your email marketing is performing and where you might need to improve.
Cost: Free for up to 2000 contacts.
Social media has made it very easy for startups to talk about their idea and market their products. It has become even more essential for social enterprises and non-profits to convey to their audience and prospective funders how much impact they have created.
But handling multiple social media accounts eats up a lot of your valuable time. Buffer lets you create and schedule your content when you have time and posts it on your behalf according to the schedule you have set.
Buffer allow you to manage all your social media accounts in one place, therefore saves a lot of time. Buffer’s analytic tool will also evaluate your posts to deduce the best possible times to share your content. It also allows you to collaborate with your team, which is beneficial in case tasks are divided among multiple people.
Cost: Free for one user, up to 10 scheduled posts and 3 social media channels
From managing your social media post, we’ll switch to designing them. If you need to design either your social media posts or blog banners to newsletters, Infographics, websites or more, Canva is one of the easiest graphic designing tool available online.
Canva is a drag and drops graphic design tool that comes loaded with hundreds of templates, texts and styles to chose from. Using the templates saves a lot of time as you do not have to start from scratch and you get a high-quality design as the result.
Even if you are a person who has never designed anything in your life, Canva’s simple to use features makes it super easy for you to use.
Cost: Basic version is available for free.
We hope that the tools we have mentioned will help you grow your business, in one way or another. You probably won’t need every tool right away or not that all these tools will fulfil all your needs. You should pick a tool that improves your work efficiency, save your time and money or simply allows you to automate your work.
Just keep in mind, even if you are fighting alone, help is always available for you.
Originally published at https://shaktipreneurs.org.